https://reinboyd.studio Rein Boyd Mon, 31 Mar 2025 17:31:12 +0000 https://reinboyd.studio en https://reinboyd.studio/Home-Page Tue, 21 Apr 2020 16:48:15 +0000 Rein Boyd https://reinboyd.studio/Home-Page My name is Rein ︎ I’m a Designer &amp; Art Director based in Portland, OR with experience in branding, campaign direction, packaging, &amp; event graphics.&nbsp; I enjoy typography, working in my garden, sharing food, people that stand for something, and all things basketball ︎ Work hard, be kind︎ https://reinboyd.studio/Project-Archive Tue, 21 Apr 2020 14:36:24 +0000 Rein Boyd https://reinboyd.studio/Project-Archive <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/13cb78c99ab74cf170157b050931b304eec1812422b192e9ddc28d871237015b/website_banner_visionaries_offbeat_15fps.gif" data-mid="129847901" border="0" 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data-src="https://freight.cargo.site/t/original/i/8dae5c06511efe061527bcaaff10b9a260830cca0afe4d82fc9eab29ed62d11b/250616_CamelBak_CaseStudy_Headline_v1_MidlineXShift-ezgif.com-video-to-gif-converter.gif" data-mid="235585313" border="0" src="https://freight.cargo.site/w/800/i/8dae5c06511efe061527bcaaff10b9a260830cca0afe4d82fc9eab29ed62d11b/250616_CamelBak_CaseStudy_Headline_v1_MidlineXShift-ezgif.com-video-to-gif-converter.gif" /> https://reinboyd.studio/Info-Page Tue, 21 Apr 2020 16:17:37 +0000 Rein Boyd https://reinboyd.studio/Info-Page Resume Columbia Sportswear Designer - Global Brand Creative&nbsp;Current Studio Mega Brand Designer 2022-2025 Hovercraft&nbsp; Designer&nbsp;2021-2022OMFGCO Design Intern 2020-2021MCAD DesignWorks&nbsp;Designer&nbsp;2018-2020 Clients IncludeCamelbak Gatorade Musclemilk Jordan Nike Timberland MUJI XBOXPepsico Chosen Family Wine Burberry Snapchat Powder Mountain Portland Trail Blazers Warner Brothers Afternoon Inc. Copper Mountain Quibi Instagram Are.na Contact608.628.1054reinboyd@gmail.com ServicesBranding / Identity DesignApparel GraphicsCustom TypeMotion DesignEditorial DesignCreative DirectionWeb DesignDigital Photography https://reinboyd.studio/Camelbak-Never-Dry Mon, 31 Mar 2025 17:31:12 +0000 Rein Boyd https://reinboyd.studio/Camelbak-Never-Dry Camelbak Never Dry 2025 Camelbak partnered with Mega to develop the creative direction for their 2025 spring campaign. The creative touchpoints were supported by the overarching concept Never Dry. Built on the idea that Since 1989, Camelbak has been making sure you’re never dry. No matter where you go, or what you do. The delivery included photo direction, messaging strategy, type and layout guidelines, and a robust set of campaign visuals for use across digital and retail channels. Creative Direction: Trent MitchellDesign: Rein Boyd, Brian WilliamsPhotography : Cortney White, Ryan Valasek Made with Studio Mega &nbsp; Brand Campaign ︎ Design + Art Direction + Photo Direction <img width="5760" height="8640" width_o="5760" height_o="8640" data-src="https://freight.cargo.site/t/original/i/cec4c2f01c9bf826cae0a3063269cdef803a44c012063210f4b9c6e4e67def9b/241211_CAMELBAK_TX_024380.JPG" data-mid="234427354" border="0" src="https://freight.cargo.site/w/1000/i/cec4c2f01c9bf826cae0a3063269cdef803a44c012063210f4b9c6e4e67def9b/241211_CAMELBAK_TX_024380.JPG" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/2e77909f07076a4137e709d23bc2e6d925a3a45badbc11fa2c7f18c220dcdb60/241211_CAMELBAK_TX_021794.JPG" data-mid="234427353" border="0" src="https://freight.cargo.site/w/1000/i/2e77909f07076a4137e709d23bc2e6d925a3a45badbc11fa2c7f18c220dcdb60/241211_CAMELBAK_TX_021794.JPG" /> <img width="3000" height="1625" width_o="3000" height_o="1625" data-src="https://freight.cargo.site/t/original/i/782103b3283d9e3843f9858852b1e6a8ff5ff078bb91cdd4f8d5445fc5c9b162/RUN_01.png" data-mid="229059770" border="0" src="https://freight.cargo.site/w/1000/i/782103b3283d9e3843f9858852b1e6a8ff5ff078bb91cdd4f8d5445fc5c9b162/RUN_01.png" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1145351c9877bc67a51958536bab0248a88367bd456fe57a82c8df589a0c4d71/241212_CAMELBAK_TX_033538.JPG" data-mid="234427359" border="0" src="https://freight.cargo.site/w/1000/i/1145351c9877bc67a51958536bab0248a88367bd456fe57a82c8df589a0c4d71/241212_CAMELBAK_TX_033538.JPG" /> <img width="3000" height="1625" width_o="3000" height_o="1625" data-src="https://freight.cargo.site/t/original/i/38a73d1b26854b23b67bc48c9bdc611f8cd5fa496cbf76f930846d8eeb7c55c0/HIKE_01.png" data-mid="229059674" border="0" src="https://freight.cargo.site/w/1000/i/38a73d1b26854b23b67bc48c9bdc611f8cd5fa496cbf76f930846d8eeb7c55c0/HIKE_01.png" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/928200c38a1d087e463017ab2b7a732624a08346d2a33848e4676a0f143dcbd3/241212_CAMELBAK_TX_027526.JPG" data-mid="234427358" border="0" src="https://freight.cargo.site/w/1000/i/928200c38a1d087e463017ab2b7a732624a08346d2a33848e4676a0f143dcbd3/241212_CAMELBAK_TX_027526.JPG" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/1ec6db57303ec99143a578edcc6a29e5dbc1938443997c37fa2877973c138a71/250527_CamelBak_CaseStudy_PrintAd.jpg" data-mid="234427091" border="0" src="https://freight.cargo.site/w/1000/i/1ec6db57303ec99143a578edcc6a29e5dbc1938443997c37fa2877973c138a71/250527_CamelBak_CaseStudy_PrintAd.jpg" /> https://reinboyd.studio/Range-Realty Tue, 21 Apr 2020 16:26:20 +0000 Rein Boyd https://reinboyd.studio/Range-Realty Range Realty Co. 2024 Range Realty Co. is a real estate group based in Ogden Valley, Utah. Through deep roots in the community, and an honest approach, they help people achieve their dreams.

 Welcome home, the Valley Is Calling. Creative Direction: David Jacobson Design: Rein BoydMade with Studio Mega <img width="2018" height="1572" width_o="2018" height_o="1572" data-src="https://freight.cargo.site/t/original/i/8d199cddd89613002576ca44cd7bde5527d6e2be6f30d270530554c4dc52326e/HERO.png" data-mid="236099619" border="0" src="https://freight.cargo.site/w/1000/i/8d199cddd89613002576ca44cd7bde5527d6e2be6f30d270530554c4dc52326e/HERO.png" /> Brand Identity ︎ Design + Copywriting <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/86b9cb3799b1ac8d9d04ed8cdb6dafd8ff0598c3a7331654f62fd8c0c44a0307/Primary-Logo.png" data-mid="236101780" border="0" src="https://freight.cargo.site/w/960/i/86b9cb3799b1ac8d9d04ed8cdb6dafd8ff0598c3a7331654f62fd8c0c44a0307/Primary-Logo.png" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6e1ea784b258de35919c9f2fac14563a7f4bc94fe369c49a4695308c85c53179/Alternate-Marks.png" 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height="1206" width_o="911" height_o="1206" data-src="https://freight.cargo.site/t/original/i/3cc05e03f670db88320d533bfd41b70edc7bc740f89c92d56dc108526c34474f/Shirt_01.png" data-mid="236101783" border="0" src="https://freight.cargo.site/w/911/i/3cc05e03f670db88320d533bfd41b70edc7bc740f89c92d56dc108526c34474f/Shirt_01.png" /> <img width="968" height="1088" width_o="968" height_o="1088" data-src="https://freight.cargo.site/t/original/i/66152431da92f269253f75aa853c46fe03ee8359e904e97b5c874aa7f862a632/Sign.png" data-mid="236101785" border="0" src="https://freight.cargo.site/w/968/i/66152431da92f269253f75aa853c46fe03ee8359e904e97b5c874aa7f862a632/Sign.png" /> <img width="1920" height="1172" width_o="1920" height_o="1172" data-src="https://freight.cargo.site/t/original/i/3c5808132042f9405b9d3a9cb381436fdb510316e90bd25c9e2dbfde84e9d1f0/Postcards.png" data-mid="236101779" border="0" 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data-src="https://freight.cargo.site/t/original/i/fa6bfcc0b28a0647891962362650fd9d6d484eb5601e862ec194f202f59275ea/Pattern.jpg" data-mid="236101778" border="0" src="https://freight.cargo.site/w/1000/i/fa6bfcc0b28a0647891962362650fd9d6d484eb5601e862ec194f202f59275ea/Pattern.jpg" /> https://reinboyd.studio/Kodiak-Robotics Fri, 24 Jun 2022 00:47:42 +0000 Rein Boyd https://reinboyd.studio/Kodiak-Robotics Kodiak Robotics 2023-2024 Pioneers in autonomous trucking, Kodiak Robotics was founded by a group of industry veterans envisioning a new, driverless future. The brand is inspired by the heart of Texas, with a distinctly Americana aesthetic. Our collaboration helped Kodiak to evolve their identity, and broaden their offering to bring AV solutions to a wider array of industries. This fresh perspective on their brand sparked a blending of their Texas roots with a more minimal and cutting edge style, reminiscent of Silicon tech. Mega partnered with Kodiak to establish a new brand platform, messaging framework, and brand guidelines, leading to the development of a more sophisticated design language, as well as the design and development of a brand-new website. Creative Direction: Trent Mitchell Design: Rein Boyd, Tina Roach, Kassie Panther Made with Studio Mega <img width="2560" height="2560" width_o="2560" height_o="2560" data-src="https://freight.cargo.site/t/original/i/2a2e4b3b002b54a8301fb931d56ff92f23e0e496914cb64c81a1befd3943c695/kodiak-diptych-4.2.jpg" data-mid="236155694" border="0" src="https://freight.cargo.site/w/1000/i/2a2e4b3b002b54a8301fb931d56ff92f23e0e496914cb64c81a1befd3943c695/kodiak-diptych-4.2.jpg" /> Branding ︎ Design + Strategy + Art Direction <img width="2560" height="2560" width_o="2560" height_o="2560" data-src="https://freight.cargo.site/t/original/i/e2c994bd753b8f2f639ea30bbaa43688a98715228072944ee306d81cd86e5790/kodiak-diptych-2.2.jpg" data-mid="236155692" border="0" src="https://freight.cargo.site/w/1000/i/e2c994bd753b8f2f639ea30bbaa43688a98715228072944ee306d81cd86e5790/kodiak-diptych-2.2.jpg" /> <img width="2560" height="2560" width_o="2560" height_o="2560" data-src="https://freight.cargo.site/t/original/i/a68b4cbc3507539e74e86930927a9745ad7c9dc338c87c726e35fb4a5596eba2/kodiak-diptych-2.1.jpg" data-mid="236155691" border="0" src="https://freight.cargo.site/w/1000/i/a68b4cbc3507539e74e86930927a9745ad7c9dc338c87c726e35fb4a5596eba2/kodiak-diptych-2.1.jpg" /> <img width="3032" height="1762" width_o="3032" height_o="1762" data-src="https://freight.cargo.site/t/original/i/f258b544fb98f155662002e71bdbc4478b591fcbaf080332b4316dd96f78ff96/_DSC5980-11.png" data-mid="236099163" border="0" src="https://freight.cargo.site/w/1000/i/f258b544fb98f155662002e71bdbc4478b591fcbaf080332b4316dd96f78ff96/_DSC5980-11.png" /> <img width="2560" height="2560" width_o="2560" height_o="2560" data-src="https://freight.cargo.site/t/original/i/03f3ef0deb24c1fc5143f83e2a2f74c8e6fa021e2b11f83de9d3570a73faf12d/kodiak-diptych-3.1.jpg" data-mid="236155693" border="0" src="https://freight.cargo.site/w/1000/i/03f3ef0deb24c1fc5143f83e2a2f74c8e6fa021e2b11f83de9d3570a73faf12d/kodiak-diptych-3.1.jpg" /> <img width="3032" height="1762" width_o="3032" height_o="1762" data-src="https://freight.cargo.site/t/original/i/d58310e35e9858717fe1b68e97cef81f6c6bc3a8c287d07918872c447f51c4f8/_DSC5980-17.png" data-mid="236099166" border="0" src="https://freight.cargo.site/w/1000/i/d58310e35e9858717fe1b68e97cef81f6c6bc3a8c287d07918872c447f51c4f8/_DSC5980-17.png" /> <img width="8000" height="5336" width_o="8000" height_o="5336" data-src="https://freight.cargo.site/t/original/i/c0bfc1899e449ba9921e59d659c86c1bbd529debeee74afae755732546ce6cca/_DSC6220.jpg" data-mid="236155651" border="0" src="https://freight.cargo.site/w/1000/i/c0bfc1899e449ba9921e59d659c86c1bbd529debeee74afae755732546ce6cca/_DSC6220.jpg" /> <img width="3032" height="1762" width_o="3032" height_o="1762" data-src="https://freight.cargo.site/t/original/i/9cda758d7a0deb78e9bce92fac6e034b05762edc42529b992e91b3ad5782638a/_DSC5980-6.png" data-mid="236099159" border="0" src="https://freight.cargo.site/w/1000/i/9cda758d7a0deb78e9bce92fac6e034b05762edc42529b992e91b3ad5782638a/_DSC5980-6.png" /> <img width="8000" height="5336" width_o="8000" height_o="5336" data-src="https://freight.cargo.site/t/original/i/1d9c0d8a9ab7833c5fc10fd1dc37cbd7b7ac3fdf9452c2ebde7eaf2cb8b5a254/Kodiak010.jpg" data-mid="236155664" border="0" src="https://freight.cargo.site/w/1000/i/1d9c0d8a9ab7833c5fc10fd1dc37cbd7b7ac3fdf9452c2ebde7eaf2cb8b5a254/Kodiak010.jpg" /> <img width="4096" height="2731" width_o="4096" height_o="2731" data-src="https://freight.cargo.site/t/original/i/a91d9c1bc94d84fe4cd686fbb5cd908ee2f25e06dc9c9306fa0c53fbc7b84290/Social.png" data-mid="236157175" border="0" src="https://freight.cargo.site/w/1000/i/a91d9c1bc94d84fe4cd686fbb5cd908ee2f25e06dc9c9306fa0c53fbc7b84290/Social.png" /> <img width="5120" height="3413" width_o="5120" height_o="3413" data-src="https://freight.cargo.site/t/original/i/2ed55c1362bc9a347e5b76806d19a13433ef0395a96162b95e865086200e805b/kodiak-ooh-mockup.jpg" data-mid="236155733" border="0" src="https://freight.cargo.site/w/1000/i/2ed55c1362bc9a347e5b76806d19a13433ef0395a96162b95e865086200e805b/kodiak-ooh-mockup.jpg" /> <img width="3032" height="1762" width_o="3032" height_o="1762" data-src="https://freight.cargo.site/t/original/i/fa7c5a9c3d1db50e6509e20386698254a8aeae94787cdb5f9ac93ff667f70f67/_DSC5980-18.png" data-mid="236099168" border="0" src="https://freight.cargo.site/w/1000/i/fa7c5a9c3d1db50e6509e20386698254a8aeae94787cdb5f9ac93ff667f70f67/_DSC5980-18.png" /> https://reinboyd.studio/Built-For-Good Fri, 27 Jan 2023 17:12:14 +0000 Rein Boyd https://reinboyd.studio/Built-For-Good Timberland Built For Good 2022 Timberland partnered with Mega to develop the creative direction for their 2022 holiday campaign. The delivery included photo and video direction, messaging strategy, type and layout guidelines, and a robust set of campaign visuals for use across digital and retail channels. The staged campaign highlighted four key product launches with seasonal sales moments and refreshed messaging throughout the calendar. All the creative we delivered supported the overarching concept of “Built for Good." See the full case study here. Creative Direction: Trent MitchellDesign: Adam Pollock, Rein Boyd Spacial Design: Ali Werner,&nbsp;Julina Grace Motion:&nbsp;Kyle Smurdon Made with Studio Mega <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/cffa03dccb94de32fc95ca5a72905138009754e6499a55ac4ef2c57349922c6b/BFG_Hero.gif" data-mid="166358947" border="0" src="https://freight.cargo.site/w/800/i/cffa03dccb94de32fc95ca5a72905138009754e6499a55ac4ef2c57349922c6b/BFG_Hero.gif" /> Campaign Branding&nbsp; ︎ Design + Art Direction <img width="853" height="480" width_o="853" height_o="480" data-src="https://freight.cargo.site/t/original/i/f3ca9844f2832da094bfb271a0d111491795b01f81ad17d5643f1f07a14fbfc2/key_visuals.gif" data-mid="167076744" border="0" src="https://freight.cargo.site/w/853/i/f3ca9844f2832da094bfb271a0d111491795b01f81ad17d5643f1f07a14fbfc2/key_visuals.gif" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/693f4da9f01aef9567fb69b5c877ad7b21737662229f6b20e20986b29bb2aeb2/TIMB_BFG_CaseStudy_OOH_Vertical.jpeg" data-mid="166358325" border="0" src="https://freight.cargo.site/w/1000/i/693f4da9f01aef9567fb69b5c877ad7b21737662229f6b20e20986b29bb2aeb2/TIMB_BFG_CaseStudy_OOH_Vertical.jpeg" /> <img width="6001" height="3376" width_o="6001" height_o="3376" data-src="https://freight.cargo.site/t/original/i/266bb49ff588ae7e5f6a04734e163a9fdf6bb593683a59c812263bca809dc156/RB_Social_Templates_Timberland-02.png" data-mid="167077662" border="0" src="https://freight.cargo.site/w/1000/i/266bb49ff588ae7e5f6a04734e163a9fdf6bb593683a59c812263bca809dc156/RB_Social_Templates_Timberland-02.png" /><img width="6001" height="3376" width_o="6001" height_o="3376" data-src="https://freight.cargo.site/t/original/i/98688017859c7d713227ff75243393955acf5256898f594029854fc923537473/RB_Social_Templates_Timberland-03.png" data-mid="167077667" border="0" src="https://freight.cargo.site/w/1000/i/98688017859c7d713227ff75243393955acf5256898f594029854fc923537473/RB_Social_Templates_Timberland-03.png" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/705319dc794cad4c49650737c28f7a1b1602a3f95d7cc2fc8934cce49e821e9b/TIMB_BFG_CaseStudy_Retail_Window.jpeg" data-mid="167059608" border="0" src="https://freight.cargo.site/w/1000/i/705319dc794cad4c49650737c28f7a1b1602a3f95d7cc2fc8934cce49e821e9b/TIMB_BFG_CaseStudy_Retail_Window.jpeg" /> <img width="853" height="480" width_o="853" height_o="480" data-src="https://freight.cargo.site/t/original/i/331b2adc548169501dff8e8de851778a44c3df4f80ebb05800da1da1a6bb7780/retail.gif" data-mid="167077168" border="0" src="https://freight.cargo.site/w/853/i/331b2adc548169501dff8e8de851778a44c3df4f80ebb05800da1da1a6bb7780/retail.gif" /> https://reinboyd.studio/Copper-Mountain-Refresh Tue, 21 Apr 2020 22:45:57 +0000 Rein Boyd https://reinboyd.studio/Copper-Mountain-Refresh Copper Mountain Brand Refresh 2021 Copper Mountain is unlike any other ski resort, and the people who come are just as unique. Looking for a way to make their brand feel authentic, we worked with their team to highlight what makes them distinct. Rallying around the athlete’s at the core of the sport, Copper Mountain became The Athlete’s Mountain. We created a system that aims to bring disruption through imagery and typography while staying true to the technical and topographical aspects of the mountain. Creative Direction: Derek LeachDesign: Rein Boyd, Luke Acevedo Made with Hovercraft Studio <img width="3500" height="1969" width_o="3500" height_o="1969" data-src="https://freight.cargo.site/t/original/i/43a6dd50e79018a5fc16f375d7bc703b131cc33a974e9f4bd26f4ca235f64453/220321_Hovercraft_Website_Project_Template-01.png" data-mid="143639683" border="0" src="https://freight.cargo.site/w/1000/i/43a6dd50e79018a5fc16f375d7bc703b131cc33a974e9f4bd26f4ca235f64453/220321_Hovercraft_Website_Project_Template-01.png" /> Campaign Branding&nbsp; ︎ Design + Strategy + Art Direction + Copywriting<img width="6001" height="3376" width_o="6001" height_o="3376" data-src="https://freight.cargo.site/t/original/i/e0cea553beae1c83af4d938d2aa9dbd0cf471bf1e2983604284acb185ad8ff29/RB_Social_Templates_CopperMTN-01.png" data-mid="167058279" border="0" src="https://freight.cargo.site/w/1000/i/e0cea553beae1c83af4d938d2aa9dbd0cf471bf1e2983604284acb185ad8ff29/RB_Social_Templates_CopperMTN-01.png" /> <img width="6001" height="3376" width_o="6001" height_o="3376" data-src="https://freight.cargo.site/t/original/i/671c3e07fa19cdea9b8433a1ca7cfdd4af59ce17abd289d0e188774af91b3aec/RB_Social_Templates_CopperMTN-02.png" data-mid="167058280" border="0" src="https://freight.cargo.site/w/1000/i/671c3e07fa19cdea9b8433a1ca7cfdd4af59ce17abd289d0e188774af91b3aec/RB_Social_Templates_CopperMTN-02.png" /> <img width="3200" height="2133" width_o="3200" height_o="2133" data-src="https://freight.cargo.site/t/original/i/236a3a5d138ed76df0ef5d49331106b0160545f26f4fff0f6550e4ee0c998989/210818_Copper_Color-study_01_Summer-05.png" data-mid="146537555" border="0" src="https://freight.cargo.site/w/1000/i/236a3a5d138ed76df0ef5d49331106b0160545f26f4fff0f6550e4ee0c998989/210818_Copper_Color-study_01_Summer-05.png" /> <img width="6001" height="3376" width_o="6001" height_o="3376" data-src="https://freight.cargo.site/t/original/i/4f406585071278c1ebed5c078e3bc711a6a408bddf00f24b98fae23bf2e8eeb7/RB_Social_Templates_CopperMTN-03.png" data-mid="167058282" border="0" src="https://freight.cargo.site/w/1000/i/4f406585071278c1ebed5c078e3bc711a6a408bddf00f24b98fae23bf2e8eeb7/RB_Social_Templates_CopperMTN-03.png" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/b625e9bc7ac5d84df4af4e5c393d27166aa25fc7b6f69db907c8572dfba875a2/210818_Copper_Color-study_01_Winter-05.png" data-mid="146537557" border="0" src="https://freight.cargo.site/w/1000/i/b625e9bc7ac5d84df4af4e5c393d27166aa25fc7b6f69db907c8572dfba875a2/210818_Copper_Color-study_01_Winter-05.png" /> https://reinboyd.studio/Howard-x-Jordan Fri, 03 Feb 2023 01:19:02 +0000 Rein Boyd https://reinboyd.studio/Howard-x-Jordan Howard x Jordan 2022 Howard University, is one of the most esteemed Historically Black Colleges and Universities (HBCU’s) with a tremendous legacy, rooted in a commitment to excellence. Jordan Brand is proud to continue that legacy through a 20 year partnership that will create academic and athletic opportunities that elevate the best of the Black Community. At Hovercraft we partnered with Jordan Brand to bring this partnership to life. Creative Direction: Derek LeachDesign: Rein Boyd, Yareli Perez, Pete Le Creative Partners: 12:01.am&nbsp; Made with Hovercraft Studio <img width="8001" height="4501" width_o="8001" height_o="4501" data-src="https://freight.cargo.site/t/original/i/84c77dea1a1bf8497cc9cbb897347f42a54815dce3fbfef2f24a209788956d52/220714_Jordan_HU_HorizontalPortraitLayouts-06-20339.jpg" data-mid="167086732" border="0" src="https://freight.cargo.site/w/1000/i/84c77dea1a1bf8497cc9cbb897347f42a54815dce3fbfef2f24a209788956d52/220714_Jordan_HU_HorizontalPortraitLayouts-06-20339.jpg" /> Campaign Branding&nbsp; ︎ Design + Art Direction<img width="6001" height="3376" width_o="6001" height_o="3376" data-src="https://freight.cargo.site/t/original/i/2a80e7716073bab2602eb4047e54046ca14307198c154b8b75735040cff8b537/RB_Social_Templates_Howard-02.png" data-mid="167086025" border="0" src="https://freight.cargo.site/w/1000/i/2a80e7716073bab2602eb4047e54046ca14307198c154b8b75735040cff8b537/RB_Social_Templates_Howard-02.png" /><img width="6001" height="3376" width_o="6001" height_o="3376" data-src="https://freight.cargo.site/t/original/i/e76a740ba3210ebd7a66c75936185c2499daa9fa3910c675af37e8eede653899/RB_Social_Templates_Howard-03.png" data-mid="167086026" border="0" src="https://freight.cargo.site/w/1000/i/e76a740ba3210ebd7a66c75936185c2499daa9fa3910c675af37e8eede653899/RB_Social_Templates_Howard-03.png" /> <img width="2160" height="3840" width_o="2160" height_o="3840" data-src="https://freight.cargo.site/t/original/i/364a909ece8dc5b5ac08e54874b2c8f204515a5735e3d7312c4793ae2764c1ab/Artboard-16472.jpg" data-mid="167087474" border="0" src="https://freight.cargo.site/w/1000/i/364a909ece8dc5b5ac08e54874b2c8f204515a5735e3d7312c4793ae2764c1ab/Artboard-16472.jpg" /> <img width="5320" height="4256" width_o="5320" height_o="4256" data-src="https://freight.cargo.site/t/original/i/4f83c248dcff5ae7cf94af5744faeaaab9ed40ed62333007936a534d38423ff0/FA22_JD_Purpose_Howard_GROUP_Everyone_with_Students_1019_B_BW-9484.jpg" data-mid="167086120" border="0" src="https://freight.cargo.site/w/1000/i/4f83c248dcff5ae7cf94af5744faeaaab9ed40ed62333007936a534d38423ff0/FA22_JD_Purpose_Howard_GROUP_Everyone_with_Students_1019_B_BW-9484.jpg" /> <img width="2160" height="3840" width_o="2160" height_o="3840" data-src="https://freight.cargo.site/t/original/i/b783b75ef83f04653e003302360481882b85a58b0bec09fe276c779267417503/Artboard-Copy-16474.jpg" data-mid="167087472" border="0" src="https://freight.cargo.site/w/1000/i/b783b75ef83f04653e003302360481882b85a58b0bec09fe276c779267417503/Artboard-Copy-16474.jpg" /> <img width="4501" height="4501" width_o="4501" height_o="4501" data-src="https://freight.cargo.site/t/original/i/24ce0be69f8e9a8f3bf222d107da646cfa1e86f81e47f0600683fc4fc38415bf/220712_Jordan_HU_Twitter_TymekJones-16532.jpg" data-mid="167087065" border="0" src="https://freight.cargo.site/w/1000/i/24ce0be69f8e9a8f3bf222d107da646cfa1e86f81e47f0600683fc4fc38415bf/220712_Jordan_HU_Twitter_TymekJones-16532.jpg" /> <img width="1920" height="660" width_o="1920" height_o="660" data-src="https://freight.cargo.site/t/original/i/028b611a4208c6138415f37e1c1f718a609e3b25db56c30a04587ce2f8a5b85d/wildposting.png" data-mid="167086612" border="0" src="https://freight.cargo.site/w/1000/i/028b611a4208c6138415f37e1c1f718a609e3b25db56c30a04587ce2f8a5b85d/wildposting.png" /><img width="6001" height="3376" width_o="6001" height_o="3376" data-src="https://freight.cargo.site/t/original/i/8a8da1409a5f7779813918bc8d685bf6f6a90c21fa1c52e54836cec11d727915/RB_Social_Templates_Howard-01.png" data-mid="167086024" border="0" src="https://freight.cargo.site/w/1000/i/8a8da1409a5f7779813918bc8d685bf6f6a90c21fa1c52e54836cec11d727915/RB_Social_Templates_Howard-01.png" /> https://reinboyd.studio/Jordan-Brand-Classic Tue, 31 May 2022 16:24:34 +0000 Rein Boyd https://reinboyd.studio/Jordan-Brand-Classic Jordan Brand Classic 2022 The Jordan Brand Classic is a celebration of the next generation of basketball stars and features the top high school talent in the country.&nbsp;Hoping to make the first JBC since 2019 a memorable one, Hovercraft partnered with Jordan to evolve their global “Here For A Reason” brand campaign, injecting the Jordan Brand Classic with youthful energy insprired by Chicago. &nbsp; Creative Direction: Derek LeachDesign: Pete Le, Rein Boyd, Yareli Perez-Reyes Motion: Stuart Inamura, Aren Williams Made with Hovercraft Studio <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/10b147b1e3b87ca062dabd9c84e1ee4d04ea8333066708c568997b61b0fc2ffc/_B7I5196.jpg" data-mid="144170802" border="0" src="https://freight.cargo.site/w/1000/i/10b147b1e3b87ca062dabd9c84e1ee4d04ea8333066708c568997b61b0fc2ffc/_B7I5196.jpg" /> Event Branding&nbsp; ︎ Design + Art Direction<img width="7256" height="4840" width_o="7256" height_o="4840" data-src="https://freight.cargo.site/t/original/i/e65dc655adac6003e097464561ad2571930f1999f9289edea2c2be1c759b00c2/NAC-5220.jpg" data-mid="144169331" border="0" src="https://freight.cargo.site/w/1000/i/e65dc655adac6003e097464561ad2571930f1999f9289edea2c2be1c759b00c2/NAC-5220.jpg" /> <img width="8074" height="5385" width_o="8074" height_o="5385" data-src="https://freight.cargo.site/t/original/i/1c0fe8dc7d70fc77638a355e54839fa55c3edd2dfff7234329adb439345a085a/5Z5A7036.jpg" data-mid="144170803" border="0" src="https://freight.cargo.site/w/1000/i/1c0fe8dc7d70fc77638a355e54839fa55c3edd2dfff7234329adb439345a085a/5Z5A7036.jpg" /> <img width="7696" height="5131" width_o="7696" height_o="5131" data-src="https://freight.cargo.site/t/original/i/1cc998b7eaae93c73f865b92d546c0ed83b3e56dd8232ecfbafb4fd05ca9559c/NAC-5215.jpg" data-mid="144169330" border="0" src="https://freight.cargo.site/w/1000/i/1cc998b7eaae93c73f865b92d546c0ed83b3e56dd8232ecfbafb4fd05ca9559c/NAC-5215.jpg" /> <img width="8017" height="5347" width_o="8017" height_o="5347" data-src="https://freight.cargo.site/t/original/i/331a7af9909dd52c4af6eaee61eeec3df08083efed935d18dbb246634c4d039c/NAC-5191.jpg" data-mid="144172081" border="0" src="https://freight.cargo.site/w/1000/i/331a7af9909dd52c4af6eaee61eeec3df08083efed935d18dbb246634c4d039c/NAC-5191.jpg" /> <img width="8192" height="5464" width_o="8192" height_o="5464" data-src="https://freight.cargo.site/t/original/i/2f7e5f5a44dee4c7c9541c1c762611074b9d1e6f9197ba45f403e8d3bcd7a6b9/5Z5A6437.jpg" data-mid="144172080" border="0" src="https://freight.cargo.site/w/1000/i/2f7e5f5a44dee4c7c9541c1c762611074b9d1e6f9197ba45f403e8d3bcd7a6b9/5Z5A6437.jpg" /> <img width="1829" height="1219" width_o="1829" height_o="1219" data-src="https://freight.cargo.site/t/original/i/dfda5e66647f09d221ce92168863750a88bd35726ec4211eee9147ee54b7ba2d/220415_JBC_HopeAcademy_BeautyShots_-2.jpg" data-mid="144170814" border="0" src="https://freight.cargo.site/w/1000/i/dfda5e66647f09d221ce92168863750a88bd35726ec4211eee9147ee54b7ba2d/220415_JBC_HopeAcademy_BeautyShots_-2.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/7cdaf5aa67d47011887632772c0380ed0b6aaf5cb5fb69d2fbe0113d02ead8c9/220413_JBC_PlayerLounge_Beauty25.jpg" data-mid="144170812" border="0" src="https://freight.cargo.site/w/1000/i/7cdaf5aa67d47011887632772c0380ed0b6aaf5cb5fb69d2fbe0113d02ead8c9/220413_JBC_PlayerLounge_Beauty25.jpg" /> <img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/48b8e5bc0e570d159c6604cb38e54ad322ee271222a1cce0eee09c3939e41219/220413_JBC_PlayerLounge_Beauty8.jpg" data-mid="144170808" border="0" src="https://freight.cargo.site/w/1000/i/48b8e5bc0e570d159c6604cb38e54ad322ee271222a1cce0eee09c3939e41219/220413_JBC_PlayerLounge_Beauty8.jpg" />