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Nike Soul

2019


Kyrie Irving questions everything. He even questions himself. This curiosity drives him to experiment on the court and make seamingly impossible plays seem easy. It also led Kyrie to discover the concept of Third Eye Vision, a meditative state that helps you reach your full potential. Kyrie believes his free state of mind contributes to his unconventional movements and reinforces his devotion to the game.
Kyrie’s play features a self-expression and deceptiveness that has roots in street ball. Growing up on the east coast, Kyrie played in many Rucker Park games of New York City. Rucker park is considered by many to be the Mecca of street ball. Nike Soul is an homage to that style, creativity, and devotion to the artistry of basketball.

Student Project made at Pacific Northwest College of Art.

Sports Branding Concept ︎ Creative Direction + Design + Copywriting







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