Jordan Brand Classic
2022
The Jordan Brand Classic is a celebration of the next generation of basketball stars and features the top high school talent in the country.
Hoping to make the first JBC since 2019 a memorable one, Hovercraft partnered with Jordan to evolve their global “Here For A Reason” brand campaign, injecting the Jordan Brand Classic with youthful energy insprired by Chicago.
Hoping to make the first JBC since 2019 a memorable one, Hovercraft partnered with Jordan to evolve their global “Here For A Reason” brand campaign, injecting the Jordan Brand Classic with youthful energy insprired by Chicago.
Creative Direction: Derek Leach
Design: Pete Le, Rein Boyd, Yareli Perez-Reyes
Motion: Stuart Inamura, Aren Williams
Made with Hovercraft Studio
Design: Pete Le, Rein Boyd, Yareli Perez-Reyes
Motion: Stuart Inamura, Aren Williams
Made with Hovercraft Studio
Event Branding ︎ Design + Art Direction
