2021

Copper Mountain is unlike any other ski resort, and the people who come are just as unique. Looking for a way to make their brand feel authentic, we worked with their team to highlight what makes them distinct. Rallying around the athlete’s at the core of the sport, Copper Mountain became The Athlete’s Mountain.

We created a system that aims to bring disruption through imagery and typography while staying true to the technical and topographical aspects of the mountain.

Creative Direction: Derek Leach
Design: Rein Boyd, Luke Acevedo

Made with Hovercraft Studio