Camelbak Never Dry
2025
Camelbak partnered with Mega to develop the creative direction for their 2025 spring campaign.
The creative touchpoints were supported by the overarching concept Never Dry. Built on the idea that Since 1989, Camelbak has been making sure you’re never dry. No matter where you go, or what you do.
The creative touchpoints were supported by the overarching concept Never Dry. Built on the idea that Since 1989, Camelbak has been making sure you’re never dry. No matter where you go, or what you do.
The delivery included photo direction, messaging strategy, type and layout guidelines, and a robust set of campaign visuals for use across digital and retail channels.
Creative Direction: Trent Mitchell
Design: Rein Boyd, Brian Williams
Photography : Cortney White, Ryan Valasek
Made with Studio Mega
Creative Direction: Trent Mitchell
Design: Rein Boyd, Brian Williams
Photography : Cortney White, Ryan Valasek
Made with Studio Mega
Brand Campaign ︎ Design + Art Direction + Photo Direction
